New Media and the WEB

A Brief Guide to “New Media Marketing”

What follows is a dramatization of how things like this happen.

TV EXEC: Okay, we’re set to launch our multi-platform 40 bajillion dollar media marketing blitz to make sure every single soul in America understands that Studio 60 on the Sunset Strip is Must Motherf*cking See TV. But what about these iBlogs and MyTubes and YouSpaces I keep hearing about on the World Wide Webernets. Is there anything we can do with that stuff?

TV EXEC 2: What’s a blog?

TV EXEC: Hmm, I have no idea. (hits button on phone) Joshua!

ASSISTANT (over intercom): Yes sir?

TV EXEC: You know anything about the bloggernet?

ASSISTANT: What?

TV EXEC: The bloggers. Do you read any of them?

ASSISTANT: Uh, Defamer sometimes - mostly just to make sure you’re not in it - but never while I’m busy or working. Sir.

TV EXEC: Defamer, eh? That’s what all the kids are click-scrollin’, is it? Alright, let’s figure out a way to steal it and use it to promote the show.

ASSISTANT: What do you –

TV EXEC: You’re a bloggernetter now, Joshua - get going! Do it up!

ASSISTANT: But I –

TV EXEC: Go! (hits phone button again) Gentlemen, that’s what’s known as “New Media Marketing”.